Google introduces the Tag Manager – a tool much welcomed by online marketers
Normally when an online marketer wants to add or update tags on a website, such as the Google Analytics tracking code, they have to liaise with a webmaster or developer in order to get it done. This is not optimal considering that marketers and webmasters usually do not share their work cycle, resulting in developers having to revisit earlier work, and marketers hurrying to get their campaigns tagged.
The Google Tag Manager aims solve this by consolidating all website tags with a single snippet of code, and then let users add and update tags through a web interface. This gives online marketers increased flexibility, and webmasters more time to focus on their work.
From a SEO perspective the Tag Manager is extra interesting since it can improve websites loading time, as well as decrease the chances of errors as the tags firing off. It even comes with error-prevention tools such as Preview Mode, so that users can see proposed changes before implementing them.
It is important to note however that there exists, and has for a while, products that offer more or less the exact same functionality, e.g. QuBit Opentag.
Overall the Tag Manager will ease the workload of webmasters, make it easier for online marketers to do their job and improve the overall site performance.