Keywords and Search Terms Many businesses that have poured time and money into creating a website assume it’s a case of launching and letting the floodgates open. Build it and they will come, right? Wrong. Just like in your core day to day business, success depends on identifying your target demographic, and purposely catering to [...]

Once upon a time, in the old frontier days of the internet, web sites were developed without the benefits of content managers like WordPress or Drupal. This made them difficult and costly to update and add new content, requiring a web designer to make the changes. Fortunately content managers have become so ubiquitous and cheap [...]

If you are getting a new website what are the main things you need to consider?  Is it that you should have the best and most exciting website design? Or is it whether the site is built on an open source platform? While both these may be important factors in your decision they clearly should [...]

We have now established the need for our website, and produced an overall plan incorporating the budget and resources requirements.  Therefore the next stop is we should sort out the design…………………. Or rather its not the next stop.   Many do rush in at this stage (or even earlier) and ask a web designer to come up [...]

It may seem a little late to start planning for the website, after already establishing the business case and requirements for the site, and also deciding the name, and registering these as domains and optimally as trademarks.  And there certainly is a case for having a plan for these preliminary activities, particularly if it is for [...]

Coming up with the name for a new website is traumatic.  Naming a new baby is easy in comparison – at least you don’t have to worry if someone has already registered it first!  And that if someone has then they would want to charge you several thousand dollars for the privilege of using it. Come [...]

The decision to have a new website can arise from a number of causes, not all as valid as others.  In fact unless the reasons for the new website and the requirements are clearly defined, and the implementation planned carefully then the website could be a waste of time and money, and may even damage [...]

In this blog we will comment and bring updates on new developments in the internet which will be relevant to businesses using the web to do business. The web grows get more complex every week, so it is more and more difficult to keep abreast of changes. So we will try and distill the more [...]