Social Media EvaluationWant us to analyse your social media presence? Fill out and submit this questionnaire and we will get back to you as soon as possible. Start Thank you for completing our Social Media Evaluation. If you would like a summary of your responses to be sent to you by email please complete and submit the form below. %%FORM%%
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|We don't use social media very much. We have created some accounts but don’t post much.|
Before starting it is worth thinking about what you are hoping to achieve with social media. Social media can help you reach your target audience and improve your ranking on search engines. But there are associated costs in order for it to be effective, if only in the time it takes to properly engage with people.
|We are experimenting with social media and have some profiles but do not update them often. When we do use them it is more as a way to link people to our blogs or any news about our business. |
Social media should be more than simply advertising your own content. Using the platform without a marketing strategy may not be very productive. The idea of social media is to have a conversation with potential and existing customers. It would be beneficial to decide what your best strategy is and on which platforms you should focus.
|We are regular users of at least one of the major social media platforms.|
If you are a competent user of at least one major platform then it is likely you already have a good grasp of social media and its use. However, it is worth checking whether you are using the best platform for your customer base, or whether there are any other platforms worth trying. You need to evaluate your social media efforts to see if they are delivering the desired benefits.
|We use and frequently update most of the major social media platforms, and keep up to date with new services such as Pinterest.|
If you are regularly using and updating a number of social media platforms, then you will already have a good grasp of how social media can be used to boost marketing efforts. However, it can help to analyse how effective your efforts are. For instance, one benefit of using social media is to gain higher rankings in search engines. If your accounts are not set up properly then your efforts could be wasted.
|We want to completely manage our social media platforms ourselves.|
Managing your own social media is good as no one knows your company and market better, which helps in creating the right content and message. However, you might find it useful to have your social media profiles analysed so you can measure the benefits, and see how your customers view your company. You may also need some technical help to set up your social media platforms so that they are properly integrated.
|We want to do some management of our social media platforms but we might want to outsource some of the work.|
Maintaining a blog every week can be time consuming, but is an important part of building a social media presence. If your company needs help with creating content, you can use content generating tools such as paper.li, together with scheduling tools such as HootSuite in order to reduce the effort involved. You can also commission writers to help create content you require.
|We don't have time and/or skills to do it ourselves and would like to completely outsource all of our social media marketing efforts.|
It is possible to outsource many of the activities in maintaining your social media presence, such as setting up profiles on various platforms, Google Analytics, and tools such as HootSuite. Content generating tools such as paper.li can also help reduce the effort along with scheduling tools such as HootSuite. You can also commission writers to help create content. You will still need to set the objectives, policies and overall message you wish to convey, and manage your outsourcing providers.
|We do not want to spend a lot of money but do not have a great deal of time to devote either.|
It is possible to set up and use social media at very little cost, but it will take time and effort. If you cannot afford to spend either money or time on, it is unlikely to be very effective for marketing. It would be worth reviewing the benefits to see if social media could be worth investing in.
|We do not want to spend much but are willing and able to make the effort to do it ourselves.|
If you are prepared to do the work yourself, then one of the main advantages of social media is that it can be relatively inexpensive. However,it can be time-consuming to create and promote content, so you should measure the effect of your efforts on your target audience and search engines using social media analytics.
|We are happy to spend on social media as one of our primary marketing strategies|
If you are looking to invest in your social media marketing it is important to plan your strategy and define your goals. You need to ensure that you pick the appropriate platforms so that your message reaches your target market, and analyse the results of your campaign to check you are meeting your goals and getting value for your money.
|We unsure and thought we'd experiment and see how it will fit into our other marketing efforts.|
Many people are unsure what social media can add to their business, but want to test it out. It certainly is worth it but you need to analyse how it can best help your business and develop a marketing plan first, in order to focus your efforts and gauge your success.
|We are not planning to use it as one of our main marketing methods but it will complement our existing marketing.|
Social media does not have to be your primary marketing channel, but it is too important to ignore completely. It is useful to get feed back on what your marketplace is thinking, and what they are saying about you, and it allows you to put your own story across.
|We want social media to be our primary marketing tool.|
Social media can be your primary marketing tool if used well. It can raise your brand awareness, and build a community that is interested in your business. You will need to be creative and engage your audience with captivating content, while ensuring communication is two ways.
|We are looking at just focusing our energies on one platform.|
Building a really good profile on one platform is a good strategy if you have limited time and resource. It is worth understanding which one will suit your business best, and also what is be best for your target audience.
|We want to focus on a few major platforms, such as Facebook, LinkedIn and Twitter.|
Each social media platform is slightly different and has slightly different benefits, so using a couple of the major platforms can be useful to ensure that you make the most of what they have to offer. You do need to check which platforms best fit both your target audience and the content and engagement you would be best able to provide.
|We want to build a good presence on most of the major platforms such as Twitter, Facebook, Google Plus, YouTube, LinkedIn and PInterest.|
Each social media platform has its own angles and having a presence on each can be beneficial, but it is important to ensure that you have a strategy and enough time and resources to ensure that you are utilising them well. It is even more important to set up and maintain your profiles well and analyse the impact of your efforts against your targets.
|We are mainly marketing to Businesses (B2B)|
For B2B marketing, LinkedIn is often a good place to start as it is primarily a place for professionals. Traffic to your website from LinkedIn are often good quality with people staying on your site for longer. Twitter can also be useful as a fast-moving micro-blogging platform and can be influential particularly for news and trending topics. Facebook’s large user base cannot be easily ignored but may not necessarily be the best platform for B2B. YouTube as the second largest search engine is a great way to be discovered by people looking for answers and information.
|We are mainly marketing to Consumers (B2C)|
When targeting straight to the consumers, Facebook is often the natural place to start as it is the largest social media platform, and can be especially useful if you are looking to target a younger crowd. Twitter is also an extremely useful micro-blogging platform for up to date news and instant reactions. YouTube can be a good way to connect to the public and has the potential for content to go viral. Pinterest can also be useful for setting up a community, especially for business selling products where the visual is important.
|We don't want to have a blog.|
Sometimes blogging can be time consuming which could put you off wanting a blog. However you should seriously consider the advantages of a blog as it is good for search engines and can drive traffic your site. It can form the natural hub of your social media efforts, and much of the work can be outsourced if you do not have the time to produce content itself.
|We already have a blog that we maintain ourselves.|
Maintaining a blog yourself can be a good idea if your company can update it itself. However, you should ensure your blog is optimised for the search engines and properly integrated with Facebook, Twitter and other platforms to get maximum benefit. You may need some technical help to set these up correctly, and also to track visitors to assess whether your marketing efforts are producing the best results.
|We don’t have a blog, but we would like one created and for someone to help maintain it.|
If your company doesn't have a blog currently then you need to ensure that the site not only looks good but is properly set up, and easily maintained and supported. This includes ensuring it is on a good content management system, such as WordPress, and that it is integrated with social media platforms such as Facebook and Twitter, and optimised for search engines. Setting up analytics to measure traffic and visitors is also important.
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