News Review for 2011
Last year saw us involved in some interesting projects for our clients, with much of our emphasis being as usual working with existing clients to enhance and extend their use of the internet to generate and 'do' business online. This is very satisfying for us for as well as giving us a rosy glow that our clients continue to entrust us with projects that are important and key components of their business, it also enables us to challenge ourselves to repay this trust and feel part of their success.
Niche Solicitors
One of our oldest clients, Azrights Solicitors, instigated some major updates of their two main sites. Both their primary site, and specialist trademark site were restructured and given an updated look and feel. The objective was to improve the overall presentation, content layout and navigability without the expense and disruption of developing new sites, thereby maximising the investments made previously.
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Legal News
A client that joined us around the start of the year, Legal Futures, was also busy. We initially took on their site from their previous developers who had not been able to meet their business needs of continuous improvements and additions to the site, including allowing conference bookings, payment processing and new advertising banners. Later in the year we also revamped the site to give it a cleaner look and improve navigation.
We also developed a new PR microsite for Law Firms, and are currently finishing a site for a major new venture which will be released the start of 2012.
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Mortgage Brokers
Another client that joined us at the start of 2011, Capital Fortune, came to us with a very different and challenging requirement. they wanted to launch around 2,000 new micro sites for each of the niche mortgage products and market segments they cater for. (It was originally 200, but I guess they thought this was too easy for us!). However with the wonderful multisites features of WordPress, we managed to set them up so they could produce a new site in less than 5 minutes, all fully optimised for SEO. Creating the sites such that they could be easily maintained and supported was also a challenge, as well as avoiding any possibility that search engines such as Google might penalise them for having duplicate content or consider them to be a "link" farm. (we decided to show an image of just one of these sites rather than all 2,000 of them!)
