Website marketing

We advise on and manage the marketing of websites using a variety of techniques including search engine optimisation, pay per click advertising and social media marketing. We first examine the business objectives for the website in order to determine the optimum strategy and obtain the best mix of marketing methods. We then provide a clear specification of what we will do to promote the site, and how the success will be monitored and reported.

Search engine optimisation

We provide support for search engine optimisation from initial keyword analysis, on-site optimisation, content creation and link generation, and ongoing performance analytics to monitor the website ranking. We use only optimisation methods approved by search engines such as Google.

Prices start from £500 for the initial set up

Paid Search (Pay per click advertising)

We set up pay per click campaigns on Google and MSN, including the advertising strategy, keyword analysis and campaign and ad creation.  We manage and monitor the campaign on an ongoing basis, reporting back on a weekly basis on the visitor and conversion rates. We test each ad using split testing to improve performance of the campaign.

Prices start from £500 for the initial set up

Social media marketing

We advise on the use of social media for website marketing, first by defining a strategy which fits the site objectives and the resources and budget available.  Blogs play a central role in many social media strategy through acting as a hub for news and commentary. We provide help on the use of forums, micro-blogging through Twitter, and the use of social media sites such as Facebook and Linked in.

Email Marketing

We advise and help set you up with email marketing campaigns, from the do's and definitely dont's, creating mailing lists, deciding on plain text or HTML format, handling both positive responses and opt outs, and maximising and measuring the success rates of your campaign.

Prices start from £500 for the initial set up