You need a strong online presence, but where do you begin?
The obvious answer would seem to be a website, but before you begin to create one you need to think hard about what your business really needs. What is your product or service offering and where is the market for it? Even more importantly, what are potential customers looking for on the web, and how do they want to be served?
Before you think about the design of your site you must consider how it could best meet these customer needs. Are they looking to buy directly on-line? Or should you aim to gain there trust and respect through a vibrant blog or a series of on-line videos? Do you need to form deeper connections with an interactive secure site that provides restricted access to content for clients or business partners.
Once the purpose is clear and requirements identified, we can help you with the web site design, or maybe use the existing design and extend the site to your meet your needs.
Content Management Systems can Keep your content fresh
We build our websites mainly using the open source WordPress Content Management System (CMS) platform, which is now flexible and scalable enough to meet the needs of most businesses. For those wanting an integrated Cloud solution with more extensive document, diary, client management and workflow needs, and a need to integrate it with Outlook and Word for internal and external users, we can also offer the use of Microsoft SharePoint Online.
Either of our CMS solution enables you to simply and easily create, edit and publish content while keeping a consistent look and feel. They provide a cost effective solution as they allow anyone with basic Microsoft Outlook or Word skills to add new information to the site, rather than needing an HTML expert. They also readily supports optimization and tailoring of your site for search engines so it can easily be located by Google, MSN and Yahoo. If you currently have an HTML site which is proving expensive and inflexible when trying to keep it up to date and extend, we can migrate to either of the CMS platforms we support.
eCommerce means more than just adding a shopping cart
The objective of an ecommerce site is to allow people to make their purchase securely and easily, so that they feel happy to complete the process and return again. It should be reliable and constantly reassure the visitor that they are in good hands. It should provide them with a clear view of what they are about to buy so they are happy with their purchase. We take time to advise SMEs on the business impact of trading online and how it can be done more cost effectively by integrating with existing back office applications.
The e-store can be hosted seamlessly with the rest of your site if required, to allow a professional and consistent brand image. We can provide a fully secure on-line shopping environment integrated with all the online payment solution providers, such as Google Checkout, PayPal, WorldPay or Protx.
Maintaining the site - we provide as much help as you need
For ongoing maintenance of your site, you can utilise our content management systems to easily add fresh content. We can help you with this either by providing advice and reviewing changes to see that they are best optimised for the purpose, or if you would prefer we can maintain the content as per your instructions.
We can host your site on secure UK based hosting facilities
It's up to you. We can offer shared hosting or, if your business needs dictate, set up dedicated servers to give you maximum security, control and capacity.